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MARVEL ORIGINAL VIDEO - The ReEvolution of Pop Culture Is NOW!

Tuesday March 12, 2013
Posted by Dave Huffman
Source - Marvel

Exciting New Digital-First Content Debuts Summer 2013

New York, NY—March 11th, 2013—Immerse yourself in the Marvel Universe like never before with Marvel Original Video! This summer, experience a new side of Marvel Entertainment through Marvel Original Video, a groundbreaking new digital-first original content initiative. As announced yesterday at SXSW 2013’s Interactive Gaming Expo during the Marvel: House of Ideas panel, Marvel will be teaming with superstar talent to bring fans high-quality original programming showcasing the greatest super heroes, stories, personalities and controversies in their super hero history. Marvel Original Video joins the next phase of the Marvel ReEvolution, the company’s unwavering commitment to delivering the ultimate fan experience across multiple platforms.

The first release from Marvel Original Video will be “Marvel’s Earth’s Mightiest Show”, an all-new pop culture and lifestyle series hosted by celebrated host & author Blair Butler. This weekly digital-first series brings fans the latest entertainment news, exclusive interviews with celebrities living the Marvel life and more. Future Marvel Original Video programming will include documentaries, reality programming and more Mighty Marvel shows so secret they can’t be revealed yet!

“Marvel Original Video takes our exciting digital-first content offerings to the next level by teaming with top talent from across the entertainment industry to deliver cutting edge, sophisticated—and most importantly fun—new programming,” said Peter Phillips, Senior Vice President and General Manager, Marvel Digital Media Group. “We’re expanding to lifestyle, documentary and reality shows that focus on bringing fans a more complete view of Marvel, from the latest news to the true stories about our greatest characters and their impact on pop culture. As part of the Marvel ReEvolution, this unparalleled diversity of original content not only brings our fans closer to their favorite super heroes—such as the Avengers, X-Men and Spider-Man—but also offers unprecedented insight into the inner workings of one of the world’s leading entertainment companies.”

Since 2007, Marvel has delivered exciting weekly digital-first content such as The Watcher, bringing you weekly news updates; Marvel Super Heroes: What The--?!, a stop-motion animated satirical look at the world’s most popular super heroes; exclusive red carpet coverage from Marvel blockbuster movie premieres; live coverage from Comic Con International in San Diego; and more! This exciting content will be revamped and join Marvel Original Video later this year.

Go more in depth with your favorite super heroes, creators, celebrities and more with Marvel Original Video, making its digital debut this summer!

Stay tuned to www.marvel.com for more information on Marvel Original Video and more of Marvel’s groundbreaking SXSW announcements. Join the conversation on twitter using #MarvelSXSW.

MARVEL ORIGINAL VIDEO - The ReEvolution of Pop Culture Is NOW! MARVEL ORIGINAL VIDEO - The ReEvolution of Pop Culture Is NOW! MARVEL ORIGINAL VIDEO - The ReEvolution of Pop Culture Is NOW!